11 Copywriting Tips [Instantly Become A Better Writer]

99% of people suck at writing.

But after these 11 copywriting tips, you won't.

Read this:

1) Stop Using “That”

I see this all the time.

You can remove the word "that" from your writing and 95% of the time it keeps the same meaning.

If there’s an instance where you can’t remove “that”, use “which”.

2) Dumb It Down

54% of Americans read below a 6th grade level.

1 writing tip that helped me build my audience to over 470,000 people in under 2 years: pic.twitter.com/fXkh7lIg2b

— Dakota Robertson (@WrongsToWrite) May 25, 2023

Keep it simple.

3) Boring Words

Boring words.

Which sentence is more engaging?

"Plastic is bad for your testosterone."

vs.

"Plastic is 𝙠𝙞𝙡𝙡𝙞𝙣𝙜 your testosterone."

Replace boring words with emotional ones.

Use the free online tool, Power Thesaurus, to help.

4) Write First, Edit Last

Editing + Writing.

You drain your creativity when you edit while writing.

Editing engages the analytical part of your brain.

Writing engages the creative part of your brain.

Doing both is like stepping on the gas and hitting reverse.

Write first, edit later.

5) Walls Of Text

Large chunks of text.

These put a ton of effort on your reader.

Higher effort = fewer readers.

Leave white space around your writing to give your reader a break.

6) -Ing

Too many "-ing" words.

Overusing words ending with -ing is making your writing boring, causing people reading to tune out.

The previous sentence is an example.

Create variety to keep your readers engaged.

7) Overcomplexity

You can't communicate if your reader is confused.

So, simplify your writing:

Utilization → 𝙐𝙨𝙚

Endeavour → 𝙏𝙧𝙮

Idiosyncratic → 𝘿𝙞𝙨𝙩𝙞𝙣𝙘𝙩

People shouldn't need a dictionary to read your writing.

Writing in the style of a college essay is a huge copywriting mistake.

Use a tool like the Hemingway App

8) Create Movies With Your Writing

As a copywriter, you NEED to learn how to tell stories.

Take your words and turn them into movies.

Ask yourself...

• What does it feel like?
• What does it look like?
• What does it smell like?
• What does it sound like?

The more sensory words you plug into your copy, the easier it becomes to hook the reader.

9) Use Bullet Points

This one seems like a no brainer but you’d be surprised.

Copywriting tip:

Use bullet points.

Why?

• It cuts fluff
• It's easy to read
• It catches attention

And it's why you read this post.

— Dakota Robertson (@WrongsToWrite) August 31, 2023

10) Use Adverbs Sparingly

You don’t need them.

Here’s an example:

Your 3-second writing tip of the day: pic.twitter.com/SQUdq77Daa

— Dakota Robertson (@WrongsToWrite) June 19, 2023

11) Option 8

Ok..you got me. Not a tip but definitely a personal preference of mine.

Use the keyboard shortcut Option + 8 to make:

• Sexy

• Looking

• Bullet points

Enough of these ugly dashes.

Do better.

Want To Get Even Better At Copywriting?

For more copywriting tips, join my newsletter.Also check out these books if you want to step up your copy skills:

1. Writing Tools

2. Storyworthy

3. Cashvertising

4. On Writing Well

5. The Ultimate Sales Letter

6. 100 Ways to Improve Your Writing

7. Advertising Secrets of the Written Word