How To Make Money As a Ghostwriter: 5 Tips

How to Make Money as a Ghostwriter: 5 Tips That Took Me to $50k/month

Most entrepreneurs and business leaders don't have the time (or skills) to develop their online presence on their own.

There's money on the table for anyone who can pick up the slack.

My 5 best tips work for all freelance writers. I applied them to my own business, and several of my coaching students went on to make $50,000+ per month after doing the same.

Can you make a living from ghostwriting?

If you're just dipping your toes into the freelance writing business, ghostwriting is one of the most underserved (and profitable) niches. For someone with the right skills and dedication, $10,000 per month within the first year is entirely achievable.

Most ghostwriting clients spend somewhere between $3,000 and $12,000 per month. So landing (and retaining) three or four monthly clients is all you need to make well into six figures.

When you factor in the fact that you can...

  • choose your own clients,
  • build your own writing processes,
  • control what you charge and how you work,
  • eventually turn it into an agency (like I did),
  • and get your work from anywhere with an internet connection,

...ghostwriting jobs actually earn you more than just a living.

You have the flexibility to spend more time with family. You can hit the gym at 2 PM in the afternoon (when all the equipment is empty). You can book a frickin' doctor's appointment without taking PTO.

Social media ghostwriting for money vs. ghostwriting a book

On the surface, ghostwriting services are all the same: You're creating content in your client's writing style and publishing it under their name. They take all the credit. You invoice them.

Ghostwriting a book is a lot different under the hood, though.

  • Book writing projects are multi-six-figure contracts (usually with celebrities)
  • They last months (if not years)
  • They come with a team (editor, publisher, literary agent)

With social media ghostwriting work, you're paid on a monthly basis. You have a one-on-one relationship with your clients.

And, since your ideal client is an online coach with 1,500 followers and not Kanye West, it's a lot more approachable.

I wrote an article dedicated to social media ghostwriting where I go into this more in-depth.

Where you can ghostwrite for others and get paid


Twitter ghostwriting is my bread and butter. It's what took me to $50,000 per month as a freelance writer.

Twitter is heavily community-focused. Since following can be a one-sided relationship, it's all about reach.

As a Twitter ghostwriter, you'll write tweets, threads, and video scripts that sound like your clients wrote them.

If you've ever seen a viral tweet or thread and thought "I could have written that," then this is the gig for you.


LinkedIn ghostwriting is a lot like Twitter ghostwriting in the sense that you're posting content on your client's behalf using text-based social media.

People like this guy:

Generally speaking, LinkedIn's growth algorithms are focused on creators who have:

  • high engagement in comments
  • build lots of connections
  • informative carousel images

In other words, you'll be creating in-depth content that drives discussion.


Writing articles is the OG form of ghostwriting. You write for another company as if it were your own blog.

The author looks like it's someone else (usually someone senior in the company).

The biggest difference between blog writing jobs and Twitter / LinkedIn writing is that you're usually getting paid per project.

One-off blog posts are generally priced between $500 and $1,500 for an expert, but ongoing blogging contracts are where the big money is made ($5k - $10k/month).

Email newsletters

On social media, you probably notice online coaches, influencers, agency owners, etc., have websites in their bio.

Most of them have newsletters.

Some handle things themselves. But I know of plenty who pay $3,000 to $5,000 per month to have someone else manage their email marketing.

5 tips to make money selling ghostwriting services

1. Practice on yourself.

Being a freelance ghostwriter is about so much more than writing skills. You need to learn how to write for your specific platform.

If you want to become a ghostwriter, you have to...

  • grow your own personal brand,
  • create your own email newsletter,
  • write articles,
  • grow your own social media accounts.

Don't know what to write about? Here's my best advice:

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">&quot;I don&#39;t know what to create content about.&quot;<br><br>• Learn a skill in public<br>• Solve your past problems in public<br>• Pursue and document a goal in public<br><br>Stop rewording other people&#39;s posts.<br><br>Do more interesting things and you&#39;ll create more interesting content.</p>&mdash; Dakota Robertson (@WrongsToWrite) <a href="">November 26, 2023</a></blockquote><script async src="" charset="utf-8"></script>

2. Pick one thing and stick to it.

Success in business is about momentum. If you try a bunch of different writing services, you'll never get into a rhythm.

To choose the right ghostwriting niche:

  • Look at your current interests (I, for example, was a Twitter addict)
  • Learn what kind of writing you enjoy
  • Zero in on your ideal client based on what you like to talk about

3. Standardize your processes.

Most ghostwriters who find success have a system. You won't in the beginning, but after a few ghostwriting gigs, you'll have a better idea of how to structure things.

This is easier than you think.

  • A productized service with specific deliverables for a specific price ("X tweets per week, Y reports, and Z strategy calls for $4,000 per month")
  • Notion to manage client projects and handle P&L
  • Wave for invoicing and/or Stripe for recurring billing

Efficiency is the only way to maximize your income.

4. Charge your worth (and don’t charge hourly).

Hourly rates don't reward productivity. You can write a tweet in 10 minutes, or an article in an hour. Plus, as you get better at writing, your output will increase.

Charge per project or per month.

5. Build your business and personal brand in tandem.

Other freelance writers highlight their writing expertise online, build in public, and network on Twitter and LinkedIn. If they do, they're recession-proof.

When you do this, you can:

  • have potential clients come to you
  • prove your abilities without having to "sell" them
  • build a loyal audience
  • sell other products to them (e.g., a course or coaching program)

Followers on social media = free money as a ghostwriter.

Who is Dakota?

I show you how to build a high-paying creative business without doing work you hate.

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