Is Copywriting Oversaturated?

Is copywriting oversaturated? yes.

But let me explain why saturation doesn't actually mean anything when you're amazing at what you do.

Saturation is a Myth

Saturation is a myth when you realize 80% of people are NPCs putting in the bare minimum.

Look around. Most people are just going through the motions.

That's not competition.

People say something is saturated when the barrier to entry is low.

While anyone can put words on a page, not many people can write copy that generates followers and dollars.

That's the key difference between a skilled writer who gets paid and one that doesn't.

The same principle applies to people with degrees can barely land a $50,000/year career after graduation.

They say the job market is oversaturated.

It's oversaturated with unskilled workers flooding the market.

All you have to do is acquire the right skills and be better than most people which isn't as difficult as you think.

The 80/20 Rule

Ever heard of the 80/20 rule?

It's simple. 80% of people who try copywriting just dabble and give up.

So who’s your real competition?

It's that 20%.

For every 100 people, only 20 are taking copywriting seriously.

That's a game you can win.

You just can't give up.

Niche Down to Stand Out

Want to make great money? Find your niche. Don't be a generalist. Specialize.

Maybe it's tech, health, or even underwater basket weaving. Own it.

I found my niche in Twitter Ghostwriting, and that’s when everything changed.

Here's a cheat code for finding yours:

Finding my niche helped me go from college dropout working at Domino's pizza to landing $12,000/ month Ghostwriting clients.

Now, I run a Ghostwriting agency and coach people how to scale a Ghostwriting business on Twitter to $10,000/ month.

So far, I’ve helped over 117 beginners like Taylin:

is copywriting oversaturated

Want to quit your 9-5 and scale a creative Ghostwriting business from scratch?

I'll be giving access to a free community which will help you do it soon. I'll update this post as soon as it's ready.

Break Through Your Limiting Beliefs

Limiting beliefs will hold you back. Don't let them. You think the market's too competitive?

That's a belief, not a fact.

Challenge it.

Prove it wrong.

You might believe that it's too hard to replace your 9 to 5 with copywriting.

You need to think big and then take action.

Source: The One Thing

Let's say you land 5 clients at $5,000 per month.

That's $25,000 per month.

Even if you land only 2 clients, you're at $10,000 per month

Actionable Steps You Can Take

The real competition is smaller than you think.

If you’re lost, here are some actionable steps you can follow to become a copywriter:

1) Study Copywriting: Understand the psychology, the rhythm, the soul of it. It's not just words; it's a connection.

2) Read Books: Grab books by the legends like Eugene Schwartz and Frank Kern. Learn from the best. Absorb their wisdom, their techniques, their failures, and successes.

3) Pick a Sub-Niche: Copywriting is too broad. Niche down and go deeper.

4) Pay for Mentors in That Niche: Invest in yourself. In 2022, I spent $55,000 on coaching programs that propelled my growth.

5) Land a Client: Start small if you have to. Find a client. Show them what you've got. Pour your heart into it to get them results.

6) Use Results to Get More Clients: Your success with one client is your ticket to the next. Showcase it and you can use it to attract more clients.

So Is Freelance Copywriting Oversaturated in 2023?


It’s not.

Now go write your future.

Related: Learn How To Be A Paid Copywriter

Who is Dakota?

I show you how to build a high-paying creative business without doing work you hate.

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