Have you tried copywriting power words?
This is one technique you can use to level up your copy skills.
What Is A Power Word?
Power words are persuasive words copywriters use to trigger an emotional response.
They're called “power words” because they help influence people to take action.
They evoke emotion, stir action, and make your copy resonate.
Overused words are like dull blades. They've lost their edge.
Power words, on the other hand, cut right through.
They're fresh, potent, and they make people feel something.
Here are some examples:
Happy:
- Ecstatic
- Blissful
- Thrilled
- Delighted
- Jubilant
- Overjoyed
- Elated
- Exhilarated
- Radiant
- Euphoric
Sad:
- Heartbreaking
- Devastating
- Tragic
- Grief-stricken
- Sorrowful
- Melancholy
- Wrenching
- Desolate
- Mournful
- Anguished
Big difference, eh?
Types Of Power Words
Here are several categories of power words that are commonly used:
Action - command and lead to action.
Emotion - tap into feelings.
- Exciting
- Heartbreaking
- Thrilling
Sensory - engage the senses.
Exclusivity - unique and special
Trust - builds confidence
- Proven
- Guaranteed
- Authentic
Curiosity - sparks interest
How Should You Use Power Words?
Don't go wild. Power words like prompts should be used sparingly in your copy.
You can use power words when you’re in the editing phase.
When you start as a copywriter, keep it simple and don’t overstuff your content with these.
Power words are tools, not crutches. Use them to enhance, not to overshadow.
The tricky part about power words is that every copywriter uses them.
You don’t want to sound the same as everyone else.
So be selective with the ones you choose.
The more short and unique the better.
Power Words In Headlines
Many email marketers use power words in headlines and subject lines to boost open rates.
I’m about to give you a comprehensive list of my favorite power words.
For more ideas, you can use a tool called Power Thesaurus.
199 Power Words To Increase Conversions
Here’s a list of power words you can use in your copy to boost conversions and captivate readers.
Awesome
- Unstoppable
- Dynamic
- Epic
- Thrilling
- Majestic
- Bold
- Formidable
- Resilient
- Invincible
- Electrifying
Bad
- Wicked
- Vile
- Cruel
- Grim
- Nasty
- Foul
- Harsh
- Brutal
- Sinister
- Malicious
Boring
- Dull
- Tedious
- Monotonous
- Drab
- Lifeless
- Uninspiring
- Stale
- Flat
- Tiresome
Big
- Vast
- Grand
- Immense
- Bulky
- Colossal
- Monumental
- Substantial
- Hefty
- Giant
- Titanic
Difficult
- Tricky
- Arduous
- Challenging
- Demanding
- Complex
- Thorny
- Taxing
- Formidable
- Strenuous
- Intricate
Easy
- Simple
- Effortless
- Smooth
- Painless
- Uncomplicated
- Manageable
- Basic
- Facile
- Clear-cut
- Child's play
Effective
- Potent
- Efficient
- Powerful
- Capable
- Influential
- Productive
- Fruitful
- Impactful
- Competent
- Dynamic
Fun
- Enjoyable
- Amusing
- Playful
- Entertaining
- Lively
- Exciting
- Joyful
- Upbeat
- Delightful
- Spirited
Great
- Excellent
- Superb
- Outstanding
- Magnificent
- Splendid
- Admirable
- Wonderful
- Notable
- Brilliant
- Glorious
Huge
- Gigantic
- Enormous
- Massive
- Monumental
- Tremendous
- Extensive
- Voluminous
- Humongous
- Herculean
- Whopping
Increase
- Boost
- Amplify
- Elevate
- Escalate
- Expand
- Multiply
- Enhance
- Strengthen
- Magnify
- Aggrandize
Interesting
- Intriguing
- Fascinating
- Engaging
- Compelling
- Alluring
- Stimulating
- Captivating
- Absorbing
- Enthralling
- Mesmerizing
Loud
- Noisy
- Boisterous
- Resounding
- Clamorous
- Thunderous
- Deafening
- Raucous
- Roaring
- Piercing
- Ear-splitting
Rest
- Relax
- Unwind
- Recline
- Breathe
- Pause
- Chill
- Lounge
- Nap
- Repose
- Slumber
Scary
- Frightening
- Chilling
- Eerie
- Alarming
- Spooky
- Terrifying
- Horrifying
- Sinister
- Ominous
- Hair-raising
Soon
- Shortly
- Presently
- Imminently
- Before long
- Rapidly
- In a bit
- Quickly
- Anon
- In a flash
- On the horizon
Start
- Begin
- Commence
- Launch
- Embark
- Initiate
- Kick-off
- Inaugurate
- Introduce
- Establish
- Activate
Terrified
- Horrified
- Petrified
- Panic-stricken
- Appalled
- Aghast
- Frightened
- Shaken
- Shocked
- Alarmed
- Startled
Top
- Peak
- Summit
- Apex
- Pinnacle
- Crest
- Zenith
- Acme
- Vertex
- Tip-top
- Climax
Want
- Desire
- Crave
- Covet
- Long for
- Yearn
- Wish
- Hunger
- Seek
- Aspire
- Need
