Every business needs copywriters. Despite the fact we're all taught to write in preschool, very few do it well enough to sell anything.
So, great copywriters are the unsung heroes of the marketing world. Although few and far between, everyone's vying for their attention.
How much you can make as a copywriter depends entirely on where you get your information.
On social media, tons of gurus preach how easy it is to earn $10,000+ per month as a copywriter.
But, a quick Google search produces some borderline depressing results.
"Around $62,170 per year" is barely enough to live comfortably with roommates in most major cities. And a maximum of $10k per month, according to ZipRecruiter? With those numbers, what's the point in learning something entirely new?!
Let's look at the numbers first. Then, I'll get into why they're entirely misleading.
According to data from Payscale, the average salary for a full-time copywriter in 2023 is $57,355 per year. Other data from Salary.com shows us the typical freelance copywriter salary ranges between $51,868 and $65,506.
So, the numbers are pretty similar whether you're a freelancer or a full-time employee.
Whenever people discuss how much you can make in a profession, their immediate reaction is to look at medians and averages.
And to that, I'd ask, "Are you average?"
Assessing your potential earnings based on a generalization of copywriter salaries makes zero sense.
There's a big difference between what Joe Schmo is pulling from his full-time employer doing B-level work and what you can make by grinding hard and finding 3 or 4 decent-paying clients.
In another article I published about copywriting rates, I broke down a few different factors that play into how much you can charge as a copywriter.
Here they are, summed up:
So, is it really fair to say "average" salaries give you an accurate representation of what you can earn as a copywriter?
No.
The adage that "the riches are in the niches" is only true to an extent. There's money in tons of different copywriting niches if you're valuable and know where to look.
If you build your copywriting business in any of the following areas, you're set:
Especially when you're starting out, you'll almost certainly work in more than one of these — email marketing and blog writing for a DTC brand, for example.
There's more to it than just the type of writing you do, though. Two main factors determine what niche will make you the most money:
You could be the best copywriter in the world and convert 100%, but it still wouldn't move the needle for a company selling small batches of $10 products.
Take what I do, for instance (Twitter ghostwriting).
A lot of my clients are rich guys with no understanding of Twitter or time to learn it. But they know it's profitable.
And because they get extra leads and business opportunities, the $4k to $12k per month they give me pays for itself 5-10x over.
It's not always about the money.
You'll get much farther and be much happier if you can find the intersection between your interest and market demand.
When you find that sweet spot and combine it with writing, you've struck gold.
Another point I should mention is those who are really good at technical stuff suck at writing.
If you can stack any of these skills with copywriting, you're automatically worth six figures.
Every successful copywriter starts somewhere. It's entirely possible to start freelance writing with no experience. But, same as with anything, you'll get more money with experience.
Here's how to build that experience:
One little caveat: It's hard to grow as a copywriter if you're not interested in your work at all. Successful copywriters are passionate about what they do. If that isn't you, don't bother.
Ultimately, the decision to pursue a full-time copywriting job or pursue copywriting on your own boils down to the type of person you are.
If you decide to pursue a full-time copywriting job, you're basically trading the challenge of finding clients for freedom and earning potential.
Having a full-time job and structure is convenient for some, but you'll ultimately spend 95% of your time being told what to do and how to do it.
Full-time jobs also don't reward efficiency.
You're stuck with the same salary, regardless of how much work you actually do. And you're there for 8 hours no matter what, so you might as well take a whole day to get that sales letter done.
Working for yourself means setting your own hours and working the projects you want, but being a freelance copywriter means taking a risk.
The tradeoff? You can earn a lot more money going freelance, simply because you're not limited to one company's salary cap.
I wouldn't say most copywriters are making $10,000/month, but thousands are. And it's a lot easier than you think.
Plus, freelance copywriters have a lot more flexibility. You can work anywhere in the world. And your clients don't care whether it takes you 30 seconds or 30 hours to get the job done — as long as you deliver quality work on time, they'll keep coming back.
If you value freedom and you're serious about building your business, apply to join my Growth Ghosts cohort. If we're a good fit for each other, I'll teach you everything I know from building my own business.
I show you how to build a high-paying creative business without doing work you hate.