How To Get Better At Copywriting

To make a lot of money copywriting, you need clients who pay you a lot.

But... Clients are real people with real businesses. To charge high rates, you have to drive business results that are 10x more valuable.

First things first. You need to improve your copywriting skills.

Getting Better at Copywriting: A Few Rules to Live By

I'm gonna keep things real simple for you. Take these 9 pieces of advice and I promise you, you'll be a better copywriter.

• Read copywriting content
• Write as much as you can
• Make a swipe file
• Learn how and when to edit your copy
• Pay for a copywriter or coach
• Create a Twitter (X) account
• Reverse engineer funnels
• Follow copywriters on social media
• Start landing clients!

1) Read copywriting content.

The things you learned from your English teacher are flat-out wrong. Writing for a target audience requires a mix of digital marketing, psychology, and communication skills.

Lucky for you, thousands have already done what you’re trying to do. And they've spent time showing others how to do the same.

Here are my three favorite materials to start off with:

• Cashvertising — 100 secrets to 'sell anything to anyone.' This is the best place to start. If money's an issue, I found a free PDF version on Reading Sanctuary.
• Copyblogger by Tim Stoddart and Charles Miller — Read Tim and Charles's articles and subscribe to their newsletter to learn everything about content marketing as it is today.
• Very Good Copy by Eddie Shleyner — A weekly newsletter about copywriting and creativity from one of the top writers in the game.

2) Make a swipe file.

If you're serious about becoming a copywriter, you'll eventually find your own favorites and draw inspiration from them. That's when you'll really start to understand good copywriting.

As you learn, get in the habit of saving good writing examples to a swipe file using the SwipeWell Chrome extension. It’s basically a folder where you save ads, sales pages, headlines, and other marketing materials you like.

3) Write as much as you can.

The key to great content is letting your voice resonate. No matter what type of copywriting you choose, you have to write like you're talking to the human on the other side of the screen.

To find your writing style, practice the following things specifically:

• Translating features into benefits
• Identifying common expressions, figures of speech, and relatable pain points
• Listening to people's complaints and matching them with solutions
• Writing headlines for ads and web pages
• Making your copy more persuasive and relatable
• Writing emails and sales pages
• Avoiding too much passive voice

4) Learn how and when to edit your copy.

After writing, read everything out loud. If it sounds off, it is.

But, you can't get too carried away with your edits, either. There are always ways to make your copy better, so you'll need to determine when to stop.

To help with this, I like to use the "4 levels of editing" process:

• Cut and replace what doesn't belong.
• Rearrange sentences for clarity or emphasis.
• Reword or supplement paragraphs that could be simpler.
• Proofread or polish for length, the right words, and final touches.

5) Pay for a copywriting coach or mentor.

There are plenty of free online resources out there. But I can't express the value of paid information enough.

If you're serious about developing your copywriting skills, investing in online courses means better feedback, faster improvement, and a community of others who are in this with you.

115+ people have used my online course and coaching platform to make $10,000/month. And some of them earn more than me...

6) Create a Twitter (X) account.

If you're reading this blog post, you probably found me on Twitter. I've amassed 250,000 followers, and having a personal brand has been life-changing.

• New clients
• Potential partners
• Like-minded people who motivate you
• Free game from other copywriters

Even if social media posts aren't your thing, it's still the best place to network. A lot of top copywriters post their work, advice, and business milestones.

7) Reverse engineer funnels and newsletters.

I spend a lot of time studying others’ marketing funnels. Just as I mentioned about swipe files, you need to save examples of successful lead magnets, emails, landing pages, and social media posts.

As an example, here's how I reverse engineer content:

• Subscribe to newsletters
• Opt-in for lead magnets
• Pay attention to emails and their follow-up sequences
• Start buying products from the funnel or clicking through it
• Find what they do well and what they do poorly

8) Follow copywriters on social media

If you don't already, you can follow me for my latest copywriting tips and advice as a business owner.

Here are some of my favorite copywriters to follow on social media:

• @CardinalMason
• @ecomchasedimond
• @GrammarHippy
• @charlesmiller_7
• @AndrewWriteCopy

9) Start landing clients!

If you have to follow one copywriting tip, it's this. Learn by doing, and you'll find out the truth much faster.

Learn how to find copywriting clients, and start putting yourself out there. You won't make much at first, but you'll start building relationships and realizing your value.

Over time, your writing skills will increase, you'll see it in your clients' results, and you can turn them into case studies to land larger ones.

Apply to the Growth Ghost cohort to learn faster, or sign up for my newsletter, where I'll give you the keys to the kingdom once a week.